MÃÆ'¶venpick Ice Cream ( German pronunciation: ['mÃÆ'¸: v? n? p? k] ) is a Swiss ice cream brand manufactured by the NestlÃÆ'Â © firm.
Video Mövenpick Ice Cream
Histori
The first MÃÆ'¶venpick restaurant opened in ZÃÆ'¼rich on 19 July 1948 by Ueli Prager. In 1958, they had eight restaurants located throughout Switzerland. Prager will remain the operations manager of the MÃÆ'¶venpick group, now called MÃÆ'¶venpick Hotels & amp; Resorts, until 1991.
Initially, in the 1960s, ice cream was produced by the MÃÆ'¶venpick group for restaurant sales only. The factory at Bursins was built in 1972, but production has now been transferred to a larger unit in Rorschach.
In 1974, MÃÆ'¶venpick was licensed in Germany by ice cream maker, Theo SchÃÆ'¶ller, later known as Scholler Lebensmittel GmbH & amp; Co KG. In 2002, EU regulators were investigated, and then approved for NestlÃÆ' Â © to purchase the Holders Group Scholler from Sudzucker, including a license to sell MÃÆ'¶venpick in several European countries. The decision was made because while the merger will strengthen NestlÃÆ'Â © Â © Â's position in the ice cream market, Unilever's role in the market will ensure continued strong competition in this sector.
In March 2000, MÃÆ'¶venpick acquired the Auckland-based Ice Cream Creme Delight Ice Cream Company.
In 2002, Bauer got a license to distribute and market MÃÆ'¶venpick in the UK.
In April 2003, NestlÃÆ' Â © bought international rights to MÃÆ'¶venpick ice cream from a hotel group, and an independent business unit called "Swiss Premium Ice Cream" was created. The purchase contract does not include New Zealand's manufacturing facilities.
In 2014, the business is operated by a subsidiary named "NestlÃÆ' Â © Super Premium", which is headquartered in Vevey (Switzerland).
Maps Mövenpick Ice Cream
Production and distribution
Main production site in Switzerland. Halal production for the Middle East takes place at the Nestle plant in Egypt.
The Company has partnered licensing agreements in Germany, Norway, Sweden, Finland, Egypt and Saudi Arabia.
In February 2006, NestlÃÆ'Â © SchÃÆ'¶ller announced a new type of patented "conching" process. The Conchier process uses temperature and slow reduction, constant two-wave stirring to develop microscopic ice crystals and bubbles when ice cream freezes. Minimizing the need for large ice crystals reduces the required fat content by 30 to 40%, so the process creates low-fat ice cream, but with soft consistency and strong flavor. This process is used to reduce fat content in Bourbon Vanilla, Chocolate Chips, Erdbeer (strawberry) Cream and Maple Walnut flavor. Machines at the Uelzen plant are upgraded at a cost of 5 to 6 million euros. In 2007, the conchier process was introduced to make the "Decorative" category taste less than ten percent fat: Cioccolata Straccietella, Caramel Brulee, Marzipan Chocolate and Chocolate Rum-Grape-Nut.
In July 2017, Emerald Foods (Australia) Pty Ltd., purchased the master franchise rights for MÃÆ'¶venpick homes in Australia from Peters Ice Cream. Peters continues as a distributor of MÃÆ'¶venpick for other channels in Australia.
Production contracted
Canada
In the 1990s, MÃÆ'¶venpick branded products were made at the factory in Simcoe, Ontario. The production is managed by Beatrice Foods, whose ice cream division was later purchased in 1994 by Good Humor-Popsicle (a subsidiary company of Unilever).
In 2001, Delicious Alternative Desserts Ltd. (DAD) received a contract to package the MÃÆ'¶venpick product in Canada, in packages customized to the region. DAD was stationed at the curator in 2002. The KPMG bankruptcy supervisor continued MÃÆ'¶venpick limited production at Stoney Creek Dairy, purchased by Better Beef Ltd. in February 2002. Better Beef was sold to Cargill Inc. in 2005, and its processed products were purchased by Creme Glacee Lambert in 2009, and closed in 2010.
Egypt
In 2013, NestlÃÆ'Â Â © improve their ice cream factory in Egypt, where ice cream ices are produced for export to Malaysia.
German
NestlÃÆ' Â © produces Mafil ice cream in Germany but sells part of the license and production facilities for trademark to ice cream producer Rosen Eiskrem GmbH from Waldfeucht-Haaren in January 2007. The agreement of packing and selling includes factories in Nurnberg and Prenzlau. NestlÃÆ' Â © SchÃÆ'¶ller remained at their Nurnberg headquarters, and defended their Uelzen plant.
New Zealand
In September 1998, New Zealand-based Southern Dairy Company received a $ 20 million 10-year contract from MÃÆ'¶venpick Asia-Pacific to produce and supply MÃÆ'¶venpick branded ice cream to Asia and Australia. Southern Fresh makes 11 flavors of ice cream and 640,000 liters of ice cream each year. The contract excludes the production or distribution of desserts in New Zealand, as import and distribution contracts have been allocated to Tip Top Foods, which is for the range 1988 to 2006. When the contract is awarded to Southern Fresh, Tip Top published an advertisement to clarify that they continue holds New Zealand market contracts.
The South Fresh contract then expanded to a revised $ 60 million, rising to 16 flavors and 2.25 million liters of ice cream annually. Additional funds are allowed for the expansion of a manufacturing plant with a special MÃÆ'¶venpick production area. Southern Fresh's contract allows ice cream delivery to Australia, Japan and Singapore. The original plan was then exported to South Korea, China and Hong Kong. One of the ice cream flavors produced for the Japanese market is Green Tea in a 100ml container.
Southern Fresh purchased an additional plant in East Tamaki, Auckland, in April 2000, raising fears that production work will be taken from the Invercargill plant.
On December 23, 2000, 20 Southern Fresh workers at Ettrick Street, Invercargill, the factory received notice that their employee contract would not be renewed. The contractors were temporarily employed to produce Mafene ice cream. One of the workers speculated in the Southland Times article that redundancy is related to quality control. The Southern Fresh Executive has denied that job change is the result of technical problems at the plant and market fluctuations. They then stated that the problem was more about "presentation", although MÃÆ'¶venpick himself supplied the packaging to the factory.
The opening of the Auckland factory in 2001 ruled out the existing Tip Top Foods contract with MÃÆ'¶venpick.
In April 2001, before the acquisition of MÃÆ'¶venpick by NestlÃÆ'Â ©, executive Chris White moved from the role of chief executive MÃÆ'¶venpick Asia-Pacific to a position in NestlÃÆ'Â ©. White had previously assured staff at the MÃÆ'¶venpick Invercargill plant that Southern Fresh's contract would not be affected by the new Auckland plant.
In April 2001, a newspaper article claimed that MÃÆ'¶venpick stopped buying ice cream from Southern Fresh for the Japanese market, but the order had stopped since November 2000. A MÃÆ'¶venpick executive stated that the companies were "working through the issue -isu... ". A MÃÆ'¶venpick executive stated that there was a quality problem, but Southern Fresh executives denied this, noting the Japanese recession and that Southern Fresh was used as a scapegoat for the marketing difficulties of MÃÆ'¶venpick in Japan. In the same month, Southern Fresh fired 20 employees from the Invercargill plant as a result of MÃÆ'¶venpick order recall. In the same month, Southern Fresh stated in the media that they owed millions of dollars by MÃÆ'¶venpick. There was an arbitration meeting between MÃÆ'¶venpick and Southern Fresh in August 2001, recognizing that their contract expired in November 2000. In September 2001, MÃÆ'¶venpick stated that all issues between the two parties had been resolved. In February 2002, Southern Fresh chief executive Alasdair McLachlan described the Maffle deal as "catastrophic", which identifies it as "Mafenepick's failure [contract] is what has killed us." As a major factor contributing to Southern Fresh's significant loan. , and then purchases, by Mainland dairies. Mainland closed the Invercargill plant in July 2002.
At the time of the 2003 acquisition of MÃÆ'¶venpick by Nestlà ©  ©, the Ice Cream company Chateau Creme Delight continues to produce MÃÆ'¶venpick ice cream under license. New Zealand's rights are not included in the NestlÃÆ' © contract, and NestlÃÆ'  © has no own production facility in the country. MÃÆ'¶venpick defends the right of Chateau for wanting to increase its presence in the Asia Pacific region. In October 2003, International Dairy Ventures (IDV) purchased New Zealand Chateau operations, including the production of NestlÃÆ' © -licensed MÃÆ'¶venpick and MÃÆ'¶venpick stores in Mission Bay, Auckland.
The MÃÆ'¶venpick product was later created by Emerald Foods, a company owned by MÃÆ'¶venpick until December 2003, when it was sold to the Emerald Group. In December 2005, Emerald Group CEO Diane Foreman noted supply challenges, in which Emerald was contracted to purchase all materials from Swiss-based MÃÆ'¶venpick, to create licensed Má¶venpick products. At the end of 2009, Emerald signed a contract with MÃÆ'¶venpick for the next four years.
The ice cream subsidiary of the Emerald Group is then sold to Emerald Foods Group (HK) in April 2015.
Pakistan
In the 1990s, Ambrosia International Limited (Pvt) (AIL) initiated a licensing agreement with MÃÆ'¶venpick to produce their branded ice cream in Pakistan. The JOFA Group has been the exclusive franchiser for this brand since 2002.
Saudi Arabia
Since the late 1980s, SADAFCO has been producing MÃÆ'¶venpick branded products in factories in Jeddah, Riyadh, Dammam, and Medina.
Swedish
In 2011, Swedish ice cream producer Triumf Glass introduced the Má¶venpick classic flavor to the Swedish market in 900ml packaging. Flavors include Almond & amp; Vanilla, Caramelita, Maple Walnut, Strawberry, Swiss Chocolate, and Vanilla Dream.
United States
The ice cream branded MÃ © venpick was first produced in America in the late 1980s by Sunnyside Farms Dairy at a factory in Turlock, California.
Products
In March 2018, MÃÆ'¶venpick categorized their products into "collections": ice cream, sorbet, 'on the go', and limited edition.
Ice cream and sorbet
In 1984, the MÃÆ'¶venpick restaurant in Toronto was highlighted as having "... an interesting herb..." with flavor; yogurt blackberry, apple flower and espresso.
In 2009, the taste of Tiramisu ice cream was named Champion ice cream in the Wrest Point Royal Hobart Fine Food awards.
In 2010, the taste of Swiss Chocolate, and the taste of Walnut Maple (made by Emerald Foods) won the Gold Award in the Premium Ice Cream category at the New Zealand Ice Cream Award.
In about 2013, the collection of ice cream flavors is organized into: Classic, Delicia fruit, and Harmony.
MÃÆ'¶venpick is the winner of the ice cream category at the 2018 Choice Awards, and their Cinnamon ice cream receives the most positive sign from the judging panel.
"Ice cream selector of the year"
The annual "annual ice cream" was established in about 1988. This year's "winter ice cream" or "Ice creations of Winter" was founded in 1995.
Yogurt
Premium low-fat yogurt is made under the MÃÆ'¶venpick brand, they were first sold through the German Bauer brand in 2013. By 2017, limited edition yogurt, winter flavor includes cherry-chocolate, vanilla, cafà © nougatine, and plum- cinnamon.
Availability
While MÃÆ'¶venpick ice cream was originally only produced for their branded restaurant in Switzerland, because in 2011, it was sold in nearly 40 countries. Products are sold through retail channels, salons and hotels or restaurants.
Franchise shops ("dessert cafes", orphanages, "MÃÆ'¶venpick boutiques" or "ice cream galleries") are international. The stores are also called "Ice Dreams", to focus them on incorporating ice cream into ice cream recipe dessert recipe. In 2010, the national retail manager for the Australian brand Dennis Koorey described the MÃÆ'¶venpick houses as "... dine-in dessertery."
Retail
In 1989, MÃÆ'¶venpick attempted to introduce their ice cream in Canada, but experienced difficulties in local production due to the purchase of the dairy industry. In July 1992, they began selling their products in Canadian supermarkets, but with a revised package. Instead of a 1-liter rectangular package, ice cream is packed in a 500ml HÃÆ'¤agen-Dazs-style tub.
In 1999, six Mafickpick ice cream flavors were introduced to the Japanese market in stores, through a Japanese subsidiary.
In 2008, four flavors (Swiss Chocolates, Maple Walnut, Panna Cotta, White Peach & Redcurrant) from ice cream ice cream in a 500ml container, went on sale at Tesco UK supermarket. In 2013, MÃÆ'¶venpick made a deal with the Ocado supermarket in the UK to sell four flavors (Caramelita, Swiss Chocolate, Vanilla Dream, and Strawberry) in 900ml packaging.
In 2007, Hemglass started the contract as an exclusive seller of MÃÆ'¶venpick products in Sweden, in their ice cream car.
In 2016, MÃÆ'¶venpick again started selling ice cream in a 500ml tub at the supermarket. Ice cream flavors offered include Vanilla Dream, Swiss Chocolate, Strawberry, Caramelita, Maple Walnut and Tiramisu. Sorbet flavor including Raspberry & amp; Strawberry and Passionfruit & amp; Mango.
Shop
Asia Pacific
Australia
The MÃÆ'¶venpick Shop first opened in Australia on Sydney and the Gold Coast. In 2007, the owners of the Crepe Cafe, Norbert and Amel Baillette networks opened the second Australian MÃÆ'¶venpick store in Portside Wharf, Hamilton, Brisbane. In early 2008, they opened in Bondi Beach, launching Gingerbread and Orange & amp; Grapefruit sorbet. In May, 70 celebrities were given a "silver spoon", giving them the right to free ice cream for the rest of 2008.
In the same year, the store opened in Cairns' Sanctuary Cove, Manly, Docklands Melbourne and Petrie Terrace in Brisbane. In 2009, they opened on Gold Coast's Broadbeach and South Bank Brisbane.
In 2010, 11 stores across Australia were equipped with black, white and some red schemes, replacing earthy and natural colors and tones. At that time, 10 of the parlors were franchises and the Bondi Beach store belonged to the company.
In 2011, the first boutique café concept opened in Doncaster Westfield, Melbourne.
In 2012, they open boutiques in Newcastle, and others at Box Hill Melbourne in June. In October 2015, Box Hill stores were highlighted at the Whitehorse Leader for having a perfect five-star rating of cleanliness and food safety.
In January 2015, a boutique opened in Adelaide.
In March 2016, Canberra stores opened in Kingston beachside.
In October 2009, the Brisbane (South Bank) shop exhibited jewelry inspired by designer Liana Kabel. Cable designs are reused materials such as buttons, tape measure and knitting needle.
China
In December 2016, the first MÃÆ'¶venpick shop opened in China, at a shopping mall in Guangzhou TaiKoo Hui. The store was opened by Swire Pacific, MÃÆ'¶venpick's exclusive distributor for the mainland.
Hong Kong
In August 1993, MÃÆ'¶venpick opened a boutique in Discovery Bay. The store was formerly a HÃÆ'¤agen-Dazs branded ice cream shop. In the same year, two boutiques were also opened in Tsim Sha Tsui.
New Zealand
In 2003, MÃÆ'¶venpick opened their Caffe Glacier in Mission Bay, Auckland, on the former Death by Chocolate franchise site. In 2011, a fifth store for Auckland on Quay Street opened, and was the first full concept salon for New Zealand.
In September 2012, MÃÆ'¶venpick plans to open a storefront at the corner of Mal Manners and Victoria Street, Wellington. The previous store inside the Caffers Dock apartment complex was closed around 2009.
In December 2016, the MÃÆ'¶venpick shop opened in Paihia, in the Bay of Islands.
Singapura
In late 2006, MÃÆ'¶venpick opened a seaside kiosk in Palawan Beach, Sentosa.
South Asia
Bangladesh
MÃÆ'¶venpick is available in Bangladesh since 2007. The stores are mostly concentrated in Dhaka with little in Chittagong. But ice cream is available in towns and also Sylhet in retail stores.
India
In 2001, MÃÆ'¶venpick opened their first Indian cafe in New Delhi. Other boutiques are then opened in Bangalore and Chennai. In September 2002, MÃÆ'¶venpick terminated their franchise agreement with Ravi Jaipuria. Jaipuria stated that this is due to high real estate costs and low customer traffic, but MÃÆ'¶venpick representatives allege that Jaipuria is not spending enough time for franchising. In 2003, MÃÆ'¶venpick was relaunched in the country through an agreement with Rai and Sons. In 2011, MÃÆ'¶venpick has stores in Kalaghoda and Peddar Road. In 2013, MÃÆ'¶venpick has a distribution agreement with Star Foods Specialty. In 2014, India's third MÃÆ'¶venpick shop opens at Select City Walk, Saket, New Delhi. In September 2015, the first Mumbai boutique opened on Juhu Tara road.
MÃÆ'¶venpick ice creams are imported to India by Nectar Hospitality.
Pakistan
There are several Mávenpick boutiques and stalls in shopping centers in Karachi and Lahore. In April 2015, a boutique opened in Country and Golf Club at the Defense Housing Authority, Karachi.
Sri Lanka
In 2004, Dilmah Tea producer teamed up with MÃÆ'¶venpick to make a whipped cream tea ice for their home.
Media coverage
In June 1996, in response to a complaint by MPs and staff of the British parliament, MÃÆ'¶venpick ice creams were removed from the House of Commons menu. A branded ice cream has been available on the menu for two days before it is discarded. The complainants allege that it is unpatriotic for a German-manufactured Swiss brand for sale in parliament amid an export ban on Bovine Spongiform Encephalopathy in British beef in Germany.
In October 2006, a customer complaint letter was issued in New Zealand Herald. The Rapporteur stated that the staff at the Auckland MÃÆ'¶venpick store refused to serve customers who were pregnant with a glass of free tap water, because the company's policy was to sell mineral water. Two days later, the same newspaper noted that the company's policy had been changed to allow the presentation of free tap water.
In September 2010, in an article in The Times, the MÃÆ'¶venpick slogan about "Swiss ice cream" was used as an example in the proposed "Swissness Bill". The Swiss government proposes to legally determine requirements for products to be advertised as "made in Switzerland".
In June 2012, the Finnish Consumer Institute analyzed fruit, sugar, and chocolate fat content and strawberry ice cream sold from kiosks. The chocolate flavor of Switzerland MÃÆ'¶venpick was found to have the highest amount of fat, among the brands and flavors tested.
In August 2016, the Russian consumer protection organization Roscontrol found that Mávenpick ice cream contained more sucrose than indicated on the packaging.
In August 2017, MÃÆ'¶venpick raised their ice cream price in Switzerland by 2.5 percent, to absorb the increased cost of vanilla beans. Prices increased after Cyclone Enawo destroyed the vanilla plant in Madagascar, as well as the rising popularity of the material.
References
External links
- Official website
- The MÃÆ'¶venpick brand page on the NestlÃÆ'Â © Â © website
Source of the article : Wikipedia
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